At Jolby, Josh Kenyon and Colby Nichols, recently rolled out this sweet brand identity for Hopworks, a Portland based craft beer company. Meant to evoke the look and feel of Belgian design, their custom designed type feels like black letter but with a crisp, contemporary edge.
I think it’s fun how they decided to orient the type sideways, which lets others see what you’re drinking as you drink. I also love the way the gold looks on the brown bottle, always a winning combination. They mention that this is the first of a series, that as Hopworks makes more types of beers they’ll continue to design more bottles. Really looking forward to seeing more great work like this.
By Bobby Solomon
About the Project
I recently had the pleasure of working with the folks at Brunch Box to create an identity system and truck wrap for their new brunch food truck. It was a great learning experience all around. The clients had never really purchased art before, and I had never designed a food truck wrap. We went through a bunch of ideas and when it came down to it, they wanted to reflect the city as it is, gritty and somewhat debauched. I was excited top go this route as the last few jobs i’ve had worked on, the work was incredibly happy and almost utopian in nature. This time i got to draw rooster pimps, drunk gambling pigs wearing only underwear, and a prostitute chicken getting robbed by swine. In other words, it was fun.
Starting With Character
As with any larger scale project, I jump in to the parts that feel the most comfortable. With this project, I knew I wanted to make a seedy brunch world which meant roosters and pigs doing god knows what. Below are the characters that ended up directing the whole concept.
Below are the 3 final Brunch box marks. I wanted to nod to the country side of traditional brunch places while having a little more fun with the lettering.
Below are some other concept, characters and sketches I was playing with. There is some fun stuff here that i still like and will probably end up informing something else down the line.
Thanks for taking a look through everything. I would love to hear what you think so feel free to comment below.